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The Right Way and the Wrong Way to Recruit Candidates by David Reel

    In November, Maryland voters will elect or re-elect 141 candidates to serve a four-year term in the Maryland House of Delegates and 47 candidates to serve a four-year term in the Maryland Senate.
    Recently, the Democratic Party of Maryland and the Maryland Republican Party have been busy on campaigns to recruit General Assembly candidates.
    The Maryland Republican Party’s campaign was branded as “Seat By Seat” so named because the goal was to recruit Republican candidates to maintain or flip targeted seats in the General Assembly.
    The Democratic Party of Maryland’s campaign branded as ‘Contest Every Seat” so named because their more ambitious goal was to recruit a Democratic opponent for every Republican General Assembly candidate and every Republican candidate in county council elections in this election cycle.
    One has to wonder about the motivation for the Maryland Democratic Party’s Contest Every Seat campaign when the Democratic Party has super majorities in both houses in the General Assembly that always results in the minority having their say but the majority having their way.
    In any event, there has been a stark contrast between how the two parties executed their respective candidate recruitment campaigns.
    The Maryland Republican Party’s campaign included a link on their website for potential Republican candidates. That link had a values evaluation exercise for potential candidates to list their top five personal values, compare them to the top five values of residents in their district to determine if and where there is an overlap or variances with a candidate’s own values.
    Contrast that approach with how the Democratic Party of Maryland chair said he pursued recruiting Democratic General Assembly candidates.
    He has said “In order to get people to find their way to the Democrats, the party believes it has to put candidates on the ballot with a ‘D’ next to their name.” He also said, “It’s enough to at least put a name on a ballot and have a candidate willing to show up to community forums.” He has also acknowledged Democratic Party members had to work hard in rural, conservative areas in the state to recruit candidates.  He said, “it was tough to convince community activists to sign up as candidates and reveal their Democratic identity. Sometimes it was an easy ask, other times, prodding and cajoling was necessary. “
    Ultimately the Maryland Democratic Party’s candidate recruitment campaign succeeded in recruiting Democratic opponents to run against every Republican candidate in the 2026 General Assembly general elections. They were not successful in doing the same in every County Council election in the 2026 election cycle.
    Going forward it will be most interesting if Maryland voters and the media will be told if the Maryland Democratic Party’s candidate recruitment campaign included a process to compare if and how their candidate’s values and policy positions are in sync with the residents of the districts they intend to represent.
    Maryland rs facing huge challenges now and into the foreseeable future.
    Voters need maximum access to candidate’s credentials, views, and plans beyond putting a D beside their name on a ballot or showing up at community forums. Every Maryland voter, regardless of their political party affiliation or with no party affiliation deserves nothing less.
     

     

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