Table of Contents 從網路到金融：堅持「有用」而非「偉大」的創業初心 時間回到 1995 年，馬斯克面臨攻讀史丹佛博士學位或投身新興網路熱潮的抉擇，他最終選擇了後者，並透露當時的想法： 我並沒有想過要建立什麼偉大的東西，我只是想嘗試建立一些有用的東西，但我沒有覺得我會做初什麼特別偉大的東西。 他回憶當時創立軟體公司 Zip2 的艱辛過程，從資金拮据到最終在 4 年後以 3 億美元售出。不過受限於傳統投資人的控制，Zip2 並未能實現馬斯克「直接服務消費者」的願景。 他形容自己「有點被 Zip2 束縛住了翅膀」，因此將 Zip2…
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